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Building On Launch Success, UAE Digital Banking App YAP Releases First Virtual Card In Region.

DUBAI – YAP, the leading fintech revolutionizing the digital banking experience in the Middle East, Africa and South Asia, has launched the region’s first virtual card, allowing users to shop more securely online.

Each card has its own unique card number, expiration date, and a distinct card verification value (CVV). Users can set spending limits by topping up their cards with the amount of money they plan on spending on a specific transaction. Users can simply stop adding money when they no longer want to subscribe to a service. Additionally, YAP users can create multiple virtual cards for shopping categories or website to ensure maximum security. The cards are customizable with different designs and colors.

Virtual cards are part of a series of features YAP is rolling out over the next few months, each of which are designed to create an easier digital banking experience for users. Since its exclusive launch earlier this year, YAP is now onboarding hundreds per day.

“We created virtual cards to give control back to the card holder and to make shopping online safe,” said YAP’s Head of Product Experience & Innovation Nada Hassan. “A significant portion of online shoppers in the region have had bad experiences at some point shopping online, and virtual cards solve that problem. Of all the features we are releasing, we have seen the most excitement and anticipation about our virtual cards, especially among our early users.”

YAP is redefining the fintech sector in the Middle East, Africa and South Asia by creating smarter and faster financial tools. The app offers a suite of versatile features such as analytics and budget tools, card controls, easy money transfers, real-time notifications of purchase, virtual cards and more. With an extensive database of resources at their fingertips, users can go from financially inexperienced to expert money managers. YAP partners with banking partners in various regions to provide IBAN and BIN sponsorship for users. YAP’s application is available on iOS and Android. For more information, please visit: www.yap.com.

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